fashion
We are very happy to have received the leadership award on the Common Objective Platform
View the Winners list here
View ZARAMIA AVA profile on Common Objective
We have been Featured in Babystep Magazine
Read the article here!
‘ The Leeds-based eco fashion brand leading the way for equality.
As issues surrounding sustainability, gender equality and inclusivity are more often than
ever becoming topics of conversation, the fashion industry in particular faces new
expectations to meet.
A fashion brand producing collections that address all three of these matters is Leeds-based
ZaraMia Ava, introducing waste-free and genderless ranges, alongside catering for those
with invisible disabilities. Zara-Mia, the founder of the brand and Leeds Arts University
alumnus, prides herself on its inclusivity, stating that there are no ‘labels’ when it comes to
the clothing.
Items are made to order, using materials such as bamboo and organic cotton, meaning that
once they’re gone, they’re gone, unlike the common unsustainable fast-fashion approaches
popular today that encourage increase in land waste. The brand’s logo itself, being an
octagon, represents regeneration and infinity, symbolising its mission for sustainable
fashion practice.
The niche market of catering for those with disabilities is rarely seen within fashion,
however ZaraMia Ava are aiming to change this, designing items with soft fabrics and
external labels that can be worn by those with sensory issues, as well as their use of organic
materials meaning those with skin allergies don’t experience sensitivity.
Last year, Abbey House Museum in Leeds hosted their ‘He She They?’ exhibition,
showcasing the evolution of genderless clothing through time. ZaraMia Ava contributed as
the contemporary designer for the event, showcasing miniature versions of their genderless
range.
The overall aim of the brand is to inspire people to make better choices when it comes to
fashion, encouraging a sustainable conscience, whilst also promoting freedom and
versatility within clothing.
Shop the label here: https://www.zaramiaava.com ‘
We have been Featured on Living Lightly in Ireland
Read the article here
‘ Zaramia Ava are against fast fashion and state that all of their garments are designed to be timeless, most of them lined to increase durability. They are season-less made to be worn any time of year, produced with quality, and made to last. They also try to minimise waste at every opportunity and most of their garments are handmade to order in the UK, unless stated otherwise. They use end-of-roll fabrics and organic fabric and pattern cutting and fabric cutting is done to eliminate the amount of waste. They also recycle what they use including all fabric-off cuts, samples, pattern paper, card etc ‘
We have been Featured in the Yorkshire Voice.
Read the article here
ZaraMia, owner of ZaraMia Ava – a zero-waste exclusive independent label – said: “Quite a lot of fast fashion brands are greenwashing, saying they are ethical and sustainable but are lying just to follow the growing trend. They need to have transparency and credibility.
“More and more brands are understanding the importance of sustainability and consumers are becoming more aware. It’s all about education and for people to see the benefits.”
Another way to take part in shopping for clothes sustainably is by heading to a charity shop, or attending a local Kilo Sale – a preloved sale, bought by the kilo.
ZaraMai said that this is one way of being ethical as it helps the circular economy, and prevents huge amounts of garments from going to landfill.
