SUSTAINABILITY REPORT 2021
EXECUTIVE SUMMARY
1 | ZARAMIA AVA will reduce the amount of waste aiming to be fully zero waste by 2021. ZARAMIA AVA will achieve this by integrating zero waste in the design process. Outsourcing manufacturing that understands the zero waste policy
2 | ZARAMIA AVA will make the business 100% natural, vegan and cruelty free by 2021. This will be achieved by making sure all the materials; inks, supplies and branding contain no animal products, or chemicals.
3 | To be a plastic free business by 2022. This will be achieved by avoiding all plastic, using other eco friendly materials and making sure all supplies, materials have no plastic packaging.
SUSTAINABILITY REASONS
ZARAMIA AVA’S brand vision is to reverse ecological damage caused by humans and for ecosystems to regenerate and flourish. To change the way people think, for them to question everything and to be curious. Raise awareness of global warming and climate change through fashion. ZARAMIA AVA is committed to raising awareness of sustainability by promoting their ethics and values. They are determined to reduce their ecological footprint to not further damage the Earth. They will be environmentally conscious in all areas of their brand by basing all decisions on their core values. ZARAMIA AVA embodies integrity by being honest and true to their ethos. They will raise awareness of climate change and plastic pollution, hoping to inspire people to make better choices. Have a clear conscience being part of something bigger to make a difference for a better world.
OBJECTIVES
Vision
To be a zero waste fashion business by 2021
Sustainable Development Goal
12 | Responsible Consumption and Production
Business Area
Design
Action
- We will design with zero waste pattern cutting, using the whole piece of fabric, minimising seams and waste.
- To upcycle our samples and remake them into new pieces.
- Reuse and recycle all stationary, pattern paper and supplies.
- Donate off cut pieces to local charities that use art supplies for children.
- To compost all our natural, organic material remnants.
Business area
Sourcing
Action
- When sourcing products recycle all our packaging.
- Choose materials and supplies that have biodegradable, compostable, reusable, recyclable packaging.
Business area
Marketing
Action
Raise awareness of the impact of waste and encourage zero waste methods though our social media channels.
Measurable
- We will measure our impact by monitoring which types of our social media posts have more engagement with consumers.
- We will measure the amount of recycling we do each month, keeping the recycling to a minimum and to reuse most pieces.
- We will measure the amount of donated supplies to charities taking them every 6 months.
Vision
To be a 100% natural, vegan & cruelty free in all areas of our business by 2021.
Sustainable Development Goal
14 | Life Below Water
Business areas
Branding
Action
To make sure all our branding and promotional material is vegan, made with suitable inks and glues, without animal derived ingredients.
Sourcing
Action
- To thoroughly research all our supplies, to make sure they are all vegan.
- To not use any materials, products or fabrics that is derived from animals.
- To source naturally dyed materials that have not been made with the use of chemicals that would harm nearby ecosystems.
Marketing
Action
- We will raise awareness through social media.
- We will give tips on the benefits of natural, vegan and cruelty free products.
Measurable
- We will measure our impact by seeing which types of our social media posts have more engagement with consumers.
- We will see which of our vegan materials our customers prefer by analysing our best sellers.
- We will source materials from suppliers with certifications.
Vision
To be a plastic free business by 2022.
Sustainable Development Goal
15 | Life on land
Business area
Sourcing
Action
- Make sure all supplies and materials sourced have no plastic packaging. If they do we will recycle and reuse the plastic.
- Avoid Plastic waste and use plastic free alternatives.
- To source natural grown materials that are produced without the use of plastic fibres, which have not been made with the use of chemicals and pesticides that would harm nearby ecosystems, communities and workers.
Business area
Marketing
Action
- Raise awareness of how plastic is ruining the planet and animals. Give advice on plastic free alternatives and the benefits on social media.
Measurable
- We will measure this by researching products assessing the packaging and recycling where necessary.
- We will measure our impact by seeing which types of our social media posts have more engagement with consumers.
- We will source materials from suppliers with certifications.
Strategic Goals
· Improved public relations
· Reduced spending
· Increased customer loyalty
Sustainable Activities
· Energy saving efficient lighting
· Have specific recycling schemes in place
· Pay for employees use of public transportation
· Sourcing materials and supplies from eco friendly companies
· Reducing energy, knocking off electricity and lights when not in use
· Reduce the size of packaging and use recyclable packaging
Status Report
· Reducing energy and using renewable energy save 3.5 tonnes of C02 from entering the atmosphere
· Reducing the size of packaging using responsible shipping companies and recycling packaging saves any products going to waste is less of a carbon footprint.
· Sourcing materials from local suppliers buying in bulk is less of a carbon footprint.
Summary
ZARAMIA AVA is currently meeting its stated goals with actions to further improve sustainability in the business as a whole.
Areas to work on stated below:
· Instead of using end of roll fabrics phase these out to only use fabrics that are natural, organic, biodegradable or recycled
· Research will be used in aspects of the business to make sure all inks and dyes in are vegan.
· Focus on sustainable shipping with eco friendly packaging.