OUR MANIFESTO

‘Recently, scientists have declared a new geological

time period: the Anthropocene, in which human activity

is said to be the dominant influence on the environment,

climate, and ecology on the earth.’

www.wwf.org.uk

OUR VISION IS

TO REVERSE ECOLOGICAL DAMAGE CAUSED BY HUMANS AND FOR ECOSYSTEMS TO REGENERATE  AND FLOURISH.

WE WANT TO CHANGE

THE WAY PEOPLE THINK, FOR THEM TO QUESTION EVERYTHING AND TO BE CURIOUS.

WE WANT TO RAISE AWARENESS OF GLOBAL WARMING AND CLIMATE CHANGE THROUGH FASHION. 

WE ARE COMMITTED

TO RAISING AWARENESS OF SUSTAINABILITY BY PROMOTING OUR ETHICS AND VALUES.

WE ARE DETERMINED TO REDUCE OUR ECOLOGICAL FOOTPRINT TO NOT FURTHER DAMAGE THE EARTH.

WE WILL BE

ENVIRONMENTALLY CONSCIOUS IN ALL AREAS OF OUR BRAND BY BASING ALL OUR DECISIONS ON OUR CORE VALUES.

WE WILL  EMBODY INTEGRITY BY BEING HONEST & TRUE TO OUR ETHOS.

WE WILL RAISE AWARENESS OF CLIMATE CHANGE AND PLASTIC POLLUTION.

WE HOPE

TO INSPIRE PEOPLE TO MAKE BETTER CHOICES.

HAVE A CLEAR CONSCIENCE BEING PART OF SOMETHING BIGGER,

MAKING A DIFFERENCE FOR A BETTER WORLD.