‘ The Leeds-based eco fashion brand leading the way for equality.
As issues surrounding sustainability, gender equality and inclusivity are more often than
ever becoming topics of conversation, the fashion industry in particular faces new
expectations to meet.
A fashion brand producing collections that address all three of these matters is Leeds-based
ZaraMia Ava, introducing waste-free and genderless ranges, alongside catering for those
with invisible disabilities. Zara-Mia, the founder of the brand and Leeds Arts University
alumnus, prides herself on its inclusivity, stating that there are no ‘labels’ when it comes to
the clothing.
Items are made to order, using materials such as bamboo and organic cotton, meaning that
once they’re gone, they’re gone, unlike the common unsustainable fast-fashion approaches
popular today that encourage increase in land waste. The brand’s logo itself, being an
octagon, represents regeneration and infinity, symbolising its mission for sustainable
fashion practice.
The niche market of catering for those with disabilities is rarely seen within fashion,
however ZaraMia Ava are aiming to change this, designing items with soft fabrics and
external labels that can be worn by those with sensory issues, as well as their use of organic
materials meaning those with skin allergies don’t experience sensitivity.
Last year, Abbey House Museum in Leeds hosted their ‘He She They?’ exhibition,
showcasing the evolution of genderless clothing through time. ZaraMia Ava contributed as
the contemporary designer for the event, showcasing miniature versions of their genderless
range.
The overall aim of the brand is to inspire people to make better choices when it comes to
fashion, encouraging a sustainable conscience, whilst also promoting freedom and
versatility within clothing.
Shop the label here: https://www.zaramiaava.com ‘
