Plastic Pollution


The ban on plastic micro beads has eventually happened in the UK. This is a massive step forward in the right direction, we are now hoping the same ban will be happening soon for single use plastics!


What are microbeads? 

Micro beads are small beads of plastic usually found in products like face scrubs and toothpastes.  They are not degradable, once these plastic beads are made they last forever, so you can imagine how many are already in circulation today. 


What is wrong with microbeads, why are they harmful? 

When using products with mircobeads in them, such as a face scrub, they are then washed away with water so these micro beads enter the water system. This then ends up in the sea, all sea life are eating these micro beads thinking it’s food,  when in fact it is harmfull plastics which they cannot digest. Then humans who choose to eat fish are actually ingesting plastic contaminated fish.   


The great thing is they are now banned to be used in products, but this doesn’t solve the problem of the thousands of microbeads already in the world, harming nature and the wildlife. 



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The other main problem with plastics are single-use plastics. 


What are single-use plastics ? 

These are plastics that are made to only use once then thrown away.  Items such as: bottles of water, coffee cups, plastic straws, plastic cutlery, shopping bags, takaway containers and packaging.


Why are single-use plastics bad to use?.

There is quiet a few reasons Single-use Plastics are bad for the environment. They are not biodegradable the life span of a plastic bottle is 450 years. All the plastics that were ever made are still around today. Most people don’t recycle them correctly and they end up as landfill. It is destroying all our ecosystems, leaching toxins into the environment. Animals are eating these plastics thinking there food which is bad for their health and lifespan. 


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The most heartbreaking thing is this can all be avoided! 


What you can do to use less plastic? 


- Invest in a reusable water bottle & coffee cup (some coffee shops give you discount if you bring your own cup)


- Be aware of packaging when purchasing food, you can get the same fruit and veg without the excess plastic.


- Take a reusable shopping bag with you everywhere, to save buying a plastic bag.


- Change your hand-wash, body wash and shampoo to solid bars of soap.


- Purchase a bamboo toothbrush.


- Refuse to use straws when you’re out, you can also buy reusable metal straws. 


- If you still have some plastic at least recycle them correctly.


There is so much you can do you reduce your plastic usage and help the planet.


The Minimalist Documentary


One of the most inspiring documentaries I have seen in a while. Definitely worth a watch.


For the authors to have been in well paid business jobs but yet not completely happy was unusual, as your first thoughts are if you have money you are happy.

This was not the case, leaving their high profile jobs and living a minimal lifestyle has made them happy and appreciate life. They are now touring around the world with their book, spreading the word of minimalism.

It is a revolutionary new movement that is becoming more and more apt for our busy lives. People are wanting to live a simpler life, a life more than material objects.


‘With shopping habits people have a gaping void they feel like they need to fill with stuff to make them feel better, which is where consumer purchases come in. But after all their shopping sprees they are still longing for more.’


If you think about it with all the stuff you have hoarded in your life how much do you actually use? The point the guys were saying is does it have a value to you? does it mean something to you? is it functional?

If not then you don't need it! Get rid of it sell it, recycle it, give it to a charity. Free yourself of clutter for a happier life. 

Project 33.3

This is such a great concept, to prove you do not need fast fashion. Fast fashion does not pay true ecological costs, this and lack of paid labour is harming the planet and the people that make the fabrics and garments. Slow fashion is the way forward. Be sustainable. Being able to produce a capsule wardrobe wearing 33 interchangeable pieces of clothing, shoes and accessories to wear for 3 months. And repeat.

'Just don't buy anything! '

Not only is this an ethical way of dressing, this is great for creative, busy people. By having more time in the morning, not thinking about how to put together outfits and what accessories they can put them with. It's already thought out and you can easily grab a few items and know whatever you pick up they will automatically go together within your capsule wardrobe. Who wouldn't want more time!


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Tiny Houses

People were living their life depending on how big their houses were, buying more and more stuff to fill their huge empty houses, there is no need to have more than what you actually need.

‘Affordability, simplicity, sustainability. Do more with less. Small spaces makes sense environmentally.’

Tammy Stroble founder of tiny houses which are social homes. ‘In the end it isn't about the size of your house or how you can move it around it's about mindful choices, it's about flexibility and freedom spending time with loved ones.’


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Exile Lifestyle 

Collin wright is a full time traveller he stated a blog to record his travels, which is now his job as a nomade traveller. He is giving homeless a different meaning. All he possesses is what he carries on him traveling from place to place. This is such an amazing concept. He owns no home but yet isn’t homeless, he is a minimalist nomade showing people how you don’t need to be stuck in one place with all your useless possessions, he is traveling the world with all he needs in his backpack.



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After watching this documentary it opened my eyes to mass consumerism. We don’t need to buy things to make us content. We can be more than happy, with a simple clutter free lifestyle. Have a think when you next go shopping, see whether any of the links listed can help you get more organised and pro active in a happy minimal lifestyle.

‘Live life with less!’


The True Cost Documentary

 Image from          ‘ This is a story about clothing. It’s about the clothes we wear, the people who make them, and the impact the industry is having on our world. The price of clothing has been decreasing for decades, while the human and environmental costs have grown dramatically. The True Cost is a groundbreaking documentary film that pulls back the curtain on the untold story and asks us to consider, who really pays the price for our clothing?    Filmed in countries all over the world, from the brightest runways to the darkest slums, and featuring interviews with the world’s leading influencers including Stella McCartney, Livia Firth and Vandana Shiva, The True Cost is an unprecedented project that invites us on an eye opening journey around the world and into the lives of the many people and places behind our clothes ’   Extract from  

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       ‘This is a story about clothing. It’s about the clothes we wear, the people who make them, and the impact the industry is having on our world. The price of clothing has been decreasing for decades, while the human and environmental costs have grown dramatically. The True Cost is a groundbreaking documentary film that pulls back the curtain on the untold story and asks us to consider, who really pays the price for our clothing?

Filmed in countries all over the world, from the brightest runways to the darkest slums, and featuring interviews with the world’s leading influencers including Stella McCartney, Livia Firth and Vandana Shiva, The True Cost is an unprecedented project that invites us on an eye opening journey around the world and into the lives of the many people and places behind our clothes’ 

Extract from 

Watching this film changed everything, from my personal life to my business. It was shocking to watch! It made me realise how much fashion plays a huge part in ruining the Earth, as well as the lives of people involved within the fashion industry. From people that live near factories, that leak out chemicals into the water supply, slave labour from children, to people working every hour of the day for little to no money, fashion has ruined people lives. Consumers should to be aware of this!

In the documentary it revisits the horror that was the collapse of the Rana Plaza building in 2013, bringing fashion factory workers health and safety to the forefront of the news around the world.  

People buy into fast fashion so easily without considering the impact. Designers & brands used to only produce 2 collections a year, now it’s 52, a collection out each week of the year, it just shows how bad fast fashion has got.

Ask yourself a few questions when you next go shopping: How can this t-shirt only cost £5?  How was the fabric grown and produced? Where was the the garment produced? Who made the garment? Are they getting paid fairly? What is the carbon footprint of this item? The most important question is Can I make a difference?

After watching the documentary it made me realise that I can make a difference, being a fashion designer. I can make changes for the better. Showing consumers that you can have luxury contemporary fashion that is also ethically made and sustainably produced. I am hoping other businesses  realise that they can make a change for the better.




Is it difficult to become a fully sustainable business? Yes it is but it was the best thing we ever did. Everything is a learning curve, we are always trying new ideas and improving to make things better.

We were already using end of roll fabrics, these fabrics would otherwise end up as landfill waste, and we were producing garments in house, but we knew we could do more.

 Zero waste is also a move we wanted to do for a while, by using fabric in the most economical way. Also rather then only recycling the fabric waste, we are now recycling everything from patten paper, card, and branding materials. If we are outsourcing a product we make sure the business has the same ethics as us, and rather them then discarding the waste, we ask them to send it to us for us to reuses or recycle, we do this so we are fully knowledgeable of where the waste ends up. 

We are aiming to be be a transparent business. What we mean by that is if a customer asks where were their garments produced & where the fabric was made, we want to be able to answer that question confidently. Currently all our organic fabrics are all fully traceable. We at ZARAMIA AVA have also since gone vegan to have the least carbon footprint as we can. Going vegan as a business makes you question everything from the fabrics to the dyes, prints and packaging.

Read our Ethos here 


A film by Andrew Morgan 


ARBONNE Makeup Beauty Review



Pure. Safe. Beneficial


NO Parabens, NO Dyes, NO Waxes, NO Acetone, NO Formaldehyde, NO Phthalates, NO Mineral Oil, NO Chemical Fragrances, NO Toluene, NO Petroleum, NO PABA, NO Animal Products or By-Products, NO Harmful Levels Of Chemicals 

With all these facts why wouldn't you use ARBONNE?


I have tested and reviewed some of the ARBONNE products, this image is the finished look using the beauty products. 


This is the lovely package I received to review the products love the personal touch.


Makeup Primer

- This was one of the smoothest primers I have ever used.

- Easy to apply, a little goes a long way.

- You could apply the makeup straight after the primer as it dried very quickly.

- Makeup stayed on longer with the primer.


 Perfecting Liquid Foundation

Colour Soft blush from the Cool section

- This is a great foundation one of the best I have used, it is light and very easy to apply.

- It has a mat powered finish which is good if you have a slight shine to your skin.

- Lasted all day.

- This is a great foundation with amazing coverage, I would definitely recommend it.


Perfecting Liquid Foundation

Colour Alabaster from the Cool section 

- I used this under my eyes as a highlighter worked a treat.


 It's A Long Story Mascara

- Loved the comb shape brush, it was easy to apply and could get right to the roots of the lashes.

- Versatile, you can just have a thin layer or build it up for thicker lashes.

- Unusually it smells like honey even though it's vegan, it's not an unpleasant smell but slightly confused me.

- This is a great mascara I would definitely recommend it.


 It's All in the Eyes Eye Shadow

Colours used storm, Quartz & oak

- As these were samples I just applied and blended with cotton buds, you would get a better coverage with a makeup brush.

- Lasted all day which was great.

- My favourite colour was storm as it was a satin shade it gave it a better finish than the Matt ones.


 Energy Fizz Sticks 

- I like how the drink is vegan and packed full of vitamins.

- I wasn't too keen on the taste of the drink it reminded me of Berocca. It was drinkable but not enjoyable I think if it was chilled or with ice added it would be more enjoyable.


Invigorating Body Cleanser

- This was a great cleanser a little went a long way. It was a rich consistently and lathered well.

- It has a citrus smell notes of grapefruit, orange and lemon 


Conditioning Body Moisturiser

- Smooth moisturiser goes on easily and has good coverage. 

 - It has a citrus smell notes manily orange then hints of grapefruit and lemon.

- Long lasting fragrance, skin still feels as smooth as when it was first applied.  


A close up image of the makeup products I have tested.


After a full day of wearing makeup I took a picture to show how well it lasted. 

Thanks to Marie Connolly from ARBONNE. This is a quality brand and their ethical ethos is to be commended. I would definitely recommend this brand and my favourite product is the Mascara.


Need an honest review on your ethical/sustainable product email


Trip to London - Meet the Manufacturer


Last minute trip to London!

Meet the manufacture trade show on Brick Lane at the Old Truman Brewery!

It was great to meet all the suppliers and talk to people one to one. We came away with bags full of information, leaflets and business cards.


There was some amazing artwork on Bricklane I just had to take some pictures. 



Then down to Chelsea for The Good Place Summer Party, followed by trip to Brixton for Sugar & Style festival party, with a Japanese meal at Okan in the Brixton village market!


Iris Apfel Documentary












The Iris Apfel documentary was inspiring to watch.

At the 'young' age of 93 Iris is the ultimate fashion icon, known recently for her ability to style accessories. Also for the notorious collections sourced from her travels around the world, whilst working as a interior designer, and her production of historical fabric &  restoration design.


In the interview Iris speaks of individuality being lost these days, with people not expressing themselves, whatever age they are.

"Every time I do it I do it in a different way" she speaks about how she puts things together, saying how it’s a gut feeling. 

Iris says it’s all about getting dressed and ready for the party­­ not just being at the party. 

In her past people used to always tell her she was not pretty, and she’ll never be pretty but she has style. She clung to the styling aspect, and that itself has made her who she is today.

A good simple black dress is the best garment to have as you can dress it up or dress it down, and how you can wear it so many ways just by styling it with accessories.

Iris still goes out and chooses her accessories herself in the documentary.   As she is haggling in an African clothing shop she says the buyers get angry if you don't haggle as if they could have sold it at any price. She combines nice, ugly, cheap and chic accessories to make the perfect look. Whatever the price or wherever Iris sources her accessories or clothing, the way she puts them together makes them look expensive. Iris is able to style them in a way that transforms an outfit. She is renowned for the largest collection of costume jewellery that she lends to exhibitions. 

Iris mentions that everything comes back in fashion from the past if you wait around long enough. So that’s a reminder: don't throw  anything out just in case it’s the next big thing in fashion.

Iris is a very busy lady, always being involved with photoshoots for magazines, such as Dazed & Confused, interviews and exhibitions that host her jewellery.


Iris has brought out a jewellery collection Rara Avis by Iris Apfel  Rara Avis in Latin means rare bird. 


Not only has Iris got a Jewellery range she is launching a shoe range in February. The shoes are practical, comfortable and encompass everything Iris stands for in a shoe, bright, bold  with a great attention to detail 


Everything today is interrelated. You can tell with any garment from the past how it is affected by the period and what is happening at that time, such as with the 1940s when there were rations because the war women used to draw lines up their legs to pretend they had tights on.

I want to leave you with this statement by Iris: 

What are you inspired by? What drives you? What feeds you? Be curious with a sense of humour!



About The Blog


Hello Readers! 

I am ZARAMIA AVA Contemporary Womenswear & Menswear Sustainable Designer.

This is a blog for the fashion-conscious, told from the perspective of a fashion designer. 

You were drawn to this blog's content for a reason. Through fashion related topics, together I want us to change the perceived 'normal' and do our part to make the world a better place.

This blog will be engaging and thought provoking. My aim is for you to leave feeling empowered & inspired, with an awareness of what fashion is really doing to the world to prove there is a better way. I will imprint my knowledge onto you, guiding you through step by step advice on making a capsule collection, styling tips, DIY videos. Showing you a glimpse into the behind the scenes of a sustainable fashion designer. 

I will be sharing my thoughts, writing in depth reviews on news, events, film/documentary, fashion shows. Talking about all things Fashion, Art, Eco & Culture related.


ZaraMia Ava