ENVIRONMENT

Earth Overshoot Day!

 
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What is earth overshoot day?

All the natural resources that the earth can provide us for the year have already been used up this year today on the 1st August 5 months earlier this is disgraceful. All the resources we use from now on are taken from the earth.

Read more about it here:

www.overshootday.org

Image credit:

www.overshootday.org

 

Tips on how you can you reduce your ecological footprint

 

 Vegan lifestyle

This is the single biggest change you can make to instantly reduce your ecological footprint.

 

 Reducing your meat, fish, dairy and egg intake will help lower your ecological footprint and impact on the earth.

 

We tested this on the ecological calendar and if I ate meat my ecological footprint would be huge and my overshoot date would be 7 months earlier than me being vegan, even with having the same lifestyle of unprocessed food, using renewable energy, and having hardly any waste it made the biggest difference.

 

Try it for yourself on the ecological calculator

http://www.footprintcalculator.org

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Zero waste

 

+ Make less trash to avoid it going to landfill.

 

+ Recycle all you can.

 

+ Avoid single use plastics and invest in reusable bottles, cups, cutlery, straws, tote bags.

 

+ Grown your own vegetables, or buy local unpackaged produce.

 

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Image credit:

https://lifehack.media/4-easy-ways-you-can-live-a-zero-waste-lifestyle 

 

Home Energy Saving

 

+ Switch your energy provider to someone like Bulb who use renewable energy.

www.bulb.co.uk/energy

 

+ Use energy saving lightbulbs and turn off the plugs when electricity is not in use.

 

Environmental

 

+ Switch your search engine to Ecosia whilst you are searching the web, it raises money through adverts, which funds people to help plant trees all around the world.

www.ecosia.org

 

Raise awareness

 

+ One of the best things you can do to help is raise awareness.

 

+ Share videos, images, facts or tips on how to change on social media. Use the hashtag #MoveTheDate

 

+ Talk to your friends about the benefits of what you are doing.

 

Measure your ecological footprint 👣

www.footprintcalculator.org

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The True Cost Documentary

 
Image from  https://truecostmovie.com/          ‘ This is a story about clothing. It’s about the clothes we wear, the people who make them, and the impact the industry is having on our world. The price of clothing has been decreasing for decades, while the human and environmental costs have grown dramatically. The True Cost is a groundbreaking documentary film that pulls back the curtain on the untold story and asks us to consider, who really pays the price for our clothing?    Filmed in countries all over the world, from the brightest runways to the darkest slums, and featuring interviews with the world’s leading influencers including Stella McCartney, Livia Firth and Vandana Shiva, The True Cost is an unprecedented project that invites us on an eye opening journey around the world and into the lives of the many people and places behind our clothes ’   Extract from  https://truecostmovie.com/  

Image from https://truecostmovie.com/

       ‘This is a story about clothing. It’s about the clothes we wear, the people who make them, and the impact the industry is having on our world. The price of clothing has been decreasing for decades, while the human and environmental costs have grown dramatically. The True Cost is a groundbreaking documentary film that pulls back the curtain on the untold story and asks us to consider, who really pays the price for our clothing?

Filmed in countries all over the world, from the brightest runways to the darkest slums, and featuring interviews with the world’s leading influencers including Stella McCartney, Livia Firth and Vandana Shiva, The True Cost is an unprecedented project that invites us on an eye opening journey around the world and into the lives of the many people and places behind our clothes’ 

Extract from https://truecostmovie.com/ 

Watching this film changed everything, from my personal life to my business. It was shocking to watch! It made me realise how much fashion plays a huge part in ruining the Earth, as well as the lives of people involved within the fashion industry. From people that live near factories, that leak out chemicals into the water supply, slave labour from children, to people working every hour of the day for little to no money, fashion has ruined people lives. Consumers should to be aware of this!

In the documentary it revisits the horror that was the collapse of the Rana Plaza building in 2013, bringing fashion factory workers health and safety to the forefront of the news around the world.  

People buy into fast fashion so easily without considering the impact. Designers & brands used to only produce 2 collections a year, now it’s 52, a collection out each week of the year, it just shows how bad fast fashion has got.

Ask yourself a few questions when you next go shopping: How can this t-shirt only cost £5?  How was the fabric grown and produced? Where was the the garment produced? Who made the garment? Are they getting paid fairly? What is the carbon footprint of this item? The most important question is Can I make a difference?

After watching the documentary it made me realise that I can make a difference, being a fashion designer. I can make changes for the better. Showing consumers that you can have luxury contemporary fashion that is also ethically made and sustainably produced. I am hoping other businesses  realise that they can make a change for the better.

 

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Is it difficult to become a fully sustainable business? Yes it is but it was the best thing we ever did. Everything is a learning curve, we are always trying new ideas and improving to make things better.

We were already using end of roll fabrics, these fabrics would otherwise end up as landfill waste, and we were producing garments in house, but we knew we could do more.

 Zero waste is also a move we wanted to do for a while, by using fabric in the most economical way. Also rather then only recycling the fabric waste, we are now recycling everything from patten paper, card, and branding materials. If we are outsourcing a product we make sure the business has the same ethics as us, and rather them then discarding the waste, we ask them to send it to us for us to reuses or recycle, we do this so we are fully knowledgeable of where the waste ends up. 

We are aiming to be be a transparent business. What we mean by that is if a customer asks where were their garments produced & where the fabric was made, we want to be able to answer that question confidently. Currently all our organic fabrics are all fully traceable. We at ZARAMIA AVA have also since gone vegan to have the least carbon footprint as we can. Going vegan as a business makes you question everything from the fabrics to the dyes, prints and packaging.

Read our Ethos here www.ZaraMiaAva.com/Ethos 

Links: 

A film by Andrew Morgan

https://truecostmovie.com/ 

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